Uncle Sam is back with his May updates! And that means you can quickly glance through these highlights to save you the time and yet, keep you updated with your marketing strategies. This month, Uncle Sam is going to stick with Google updates – because of only one reason – it’s massive, it’s great and you’re going to love it!
"Video Games (Casual & Online)" sensitive category from Protections and pricing rules deprecated
In May, Google started to remove the “Video Games (Casual & Online)” sensitive category from Protections and pricing rules. Once can no longer block ads from video , online or downloadable games using the “Video Games (Casual & Online)” sensitive category.
However, one can still block ads from video, online or downloadable games using the “Video Games, Consoles & Accessories” and “Online Games & Puzzles” general categories or their subcategories in Protections.
AI Max For Search Campaigns
Ever wanted an assistant to help you with your search ads? Google has heard you! Google has started beta testing a new feature called AI Max for Search campaigns that automatically searches out high performing keywords and optimises your search campaign based on your landing page content!
That’s not the end of it – the algorithm would not only rely on the landing page you have provided but would also go one step ahead to direct traffic to the most relevant page of your website – Magic!
And if you are still wondering if you should try it out, hear this out – L’oreal has tested it and have found a 31% drop in CPA! So next time you get lucky to find this feature in your account, don’t hesitate to give it a try!
PMax Is Getting Stronger
I’m sure you have fallen in love with PMax! If you haven’t, you should probably give it a thought. Because now, PMax is getting even stronger with better reporting, device level targeting, AI generated images and more -ve keywords.
Why is this great? Because PMax is shifting from total automation to adding the right balance between automation and customisation.
More Transparency
Google is adding a new label named as “Ads Funded By {{Company Name}}” to improve transparency and enrich user experience. So next time you are in your account, make sure to keep it verified.
Audience Targeting Just Got Better
Customer Merch list duration has been extended to 540 days, which implies a stronger retargeting potential!
Earlier, advertisers were restricted from showing too many ads on the same page. But now, your ads can now be shown at both the starting of the page and at the end of it. Does it mean more prominence or more competition and hence increased bid pricing?
Google Tag Gateway
If implementing Google Tag and managing tag manager seems messy, then this is the update you have been waiting for! Google’s new tool, Google Tag Gateway is going to make your life easier with more efficient and easier ways of implementing tags and better troubleshooting!
YouTube ‘Pause’ Ads
YouTube is testing Pause ads – instead of interrupting your videos, YouTube is testing ads that would play when you pause a video – genius, right!
What’s next
I thought you were never going to ask! AI is going to transform your Adwords reporting with key actionable insights and recommendations. Keep tuned to learn what!
Read more from the source here.
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