Phone
+(02) - 094 980 547Address
Nenuya Centre, Elia Street,
Most businesses spend money on ads without really knowing what’s working. Performance marketing fixes that. You can clearly see how your paid advertising campaigns are performing and what needs improvement.
It helps you understand where your budget is going and why. If something isn’t performing, it’s changed. If it’s working, it’s scaled. That keeps money from getting wasted.
In today’s crowded digital space, this matters. Performance marketing connects spend with real outcomes like leads or sales, so growth comes from clarity, not assumptions.
Performance marketing allows quick adjustments. Campaigns can be optimised in real time based on data, helping you improve results faster instead of waiting weeks to see what worked.
Running ads is easy. Running ads that make sense for a business is harder. We work across Google, Meta, LinkedIn, and YouTube, focusing on where demand already exists and shaping campaigns around actions that actually matter.
Paid social works when there’s a clear reason to show up. We plan and run social campaigns with specific outcomes in mind, then track what people do after clicking, not just how many people saw the ad.
Email is often ignored because it’s overused. We approach it differently by sending fewer, more relevant messages that keep leads warm and customers engaged without constant pushing.
Display ads aren’t meant to convince someone instantly. They’re meant to remind them. We use them to stay visible after interest is shown, so your brand doesn’t disappear once someone leaves your site.
Traffic alone doesn’t solve anything. We look at where users hesitate, drop off, or stop entirely, and then fix those points so the same traffic produces better outcomes.
Running campaigns without tracking is guesswork. We set up clear tracking across platforms so you can see what’s driving leads, sales, and real business outcomes, not just clicks or impressions.
Understanding the Goal: First, we talk about what you actually want from ads. More leads, more sales, sign-ups, or enquiries. That decides everything else.
Picking the Right Platforms: Not every platform is useful for every business. We focus only on channels like Google Ads and Meta Ads where your audience is active and results can be tracked properly.
Setting things up properly: Ads, audiences, creatives, and tracking are set up from day one. This way, we know exactly what’s happening once campaigns go live.
Watching and Adjusting: We closely monitor campaign performance and focus on conversion-focused campaigns. What brings results is pushed further, and what doesn’t work is changed or stopped.
© 2015 – 2025 | All rights reserved by codecounsel